The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Amazon stock got a higher price target from analysts at Morgan Stanley analysts, who are bullish on cloud growth accelerating.

Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

Amazon Prime has been going strong for 20 years despite price hikes, leaving shoppers threatening to delete their accounts. Customers were furious in 2018 once the company raised its monthly plan ...

Amazon's Prime Day sale has entered its final hours, but we've found a host of rival deals that are still up for grabs from the likes of Argos, Dyson and Very

Momentum Commerce, which oversees Amazon sales for 50 brands across various categories and price points – including Crocs and Beats – reported that its clients saw a 41% drop in sales in the US on Tuesday compared to the start of Prime Day last year.